Science!

I think I just might have the scoop on this one. Odious, Steve, this is for you (although Mr. P will no doubt be highly amused/appalled when he gets back from the bottom of the Grand Canyon).

Apparently, a scientific research materials company called Eppendorf has developed a line of automated pipetting systems called epMotion. And what better way to sell automated pipetting systems than making a music video with. . . a boy band?!?!

Oh yes. You have to take a look. Don't ask any questions. Just do it.

But if you insist, here's a sample of some of the lyrics:

Pipetting all those well-plates, baby,
sends your thumbs into overdrive
And spending long nights in the lab makes
it hard for your love to thrive.

CHORUS:

And it’s called epMotion
(whisper: ‘cause you deserve something really great)
Girl you need epMotion
(whisper: yeah girl it’s time to automate)
It’s got to be epMotion
(whisper: no more pipetting late at night)
Only for you epMotion
(whisper: girl this time we got it right)

DNA
RNA
Proteins
Cell Cultures
Less reagents
Faster workflow
Saves you money
Well, well, well


Well, well, well indeed.

I am waaaaay too amused by this.